Design a stamp that still reads after a photocopy

Designing a stamp is mostly a legibility problem. It will be used at around 40mm, often in one colour, and the document it lands on is usually photocopied or scanned afterwards, which is where a design that looked fine on screen falls apart.

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Every preview on this page carries a faint Estamplab watermark. Your own download does not: the editor renders your stamp again, clean, as a transparent PNG, an SVG or a PDF. See the full template library.

A stamp is read at about a tenth of the size it is designed at, through ink that spreads, after a trip through a copier that eats thin strokes and fills in small counters. Almost every bad stamp is bad for the same two reasons: the type was set too small because the words would not otherwise fit, and the strokes were too fine to survive reproduction. Both are decided before any of the decorative choices, and both are easier to get right if you make them in the right order.

What you get

How to make it

  1. Open the stamp maker and pick a shape, or start from a template.
  2. Type your wording, then set the colour, border and size.
  3. Add the date, time, serial number or logo, and position each one.
  4. Preview it live, then download. Designing and previewing are free.

Questions

What size should the text be on a stamp?

Below about 6pt at 40mm the lettering stops surviving a photocopy, and a stamped document nearly always ends up copied or scanned. If the wording will not fit above that size, the stamp is too small for the words rather than the type being too big, and the fix is a larger diameter or fewer words.

In what order should I design a stamp?

Outline and diameter first, because they fix the circumference everything else has to live inside. Then the longest line of ring text, at the size you want to read it, which tells you immediately whether the wording fits. Then the centre, with whatever room is genuinely left. Spacing last. Choosing a logo first and discovering the name will not go round it is the usual way a stamp gets rebuilt from scratch.

Why does my stamp look thin or broken when printed?

Fine strokes are the first thing lost to ink spread, copying and scanning. Rubber spreads ink outward, so gaps close and thin rings fatten until a double ring reads as one band, while a copier does the opposite to light strokes and drops them. Designing with a heavier border and a little more air than looks necessary on screen is what prevents both.

How many lines of text should a stamp carry?

Three or four is the practical ceiling for a round stamp at 40mm: a name on the top arc, a qualifier on the bottom, and one or two lines in the centre. A rectangular stamp takes more because it has straight runs rather than an arc. Past that the stamp stops being read and starts being glanced at.

Should a stamp be one colour?

For almost every use, yes. One colour reproduces predictably, costs less if it is ever cut in rubber, and survives copying. Two colours are worth it only when the second is a logo that genuinely needs its own, and even then it is worth checking how it reads in grey.

Estamplab is a design tool. This page describes common commercial practice rather than giving legal, tax or financial advice, and practice changes. Where a specific document matters, check the requirement with the body receiving it. Only produce a mark your own organisation or your own credentials are entitled to use.

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